I have a wonderful surprise for you: My voice!
I recently guested on Andy Curry’s Podcast: “Crazy, Cheap Marketing: Innovative Marketing Tactics For Instant Growth.” and spoke about small business digital marketing including, social media marketing, blogging, community outreach and customer retention.
Andy’s approach to marketing a ‘neighborhood business’ was forged by running his own Hardware store for over 30 years. He offers in- the- trenches, first-hand knowledge of the pitfalls of marketing and the best use of advertising dollars for all businesses.
A few years ago, he started sharing this knowledge online via a web blog, a matching podcast and, more recently, books. He invites marketers, educators, business owners and other specialists to speak about different aspects of marketing that any entrepreneur can do to promote their business better, most of which are ‘crazy cheap’. I heartily recommend signing up for his podcasts and newsletters for free, and gain some expert knowledge on your business’ growth.
Although the main topic of our conversation was about Business blogging, a couple of other points of interest that have come up since the interview’s publication: I had the opportunity to ‘plug’ this blog, and had a link added to the website itself. The result has been the third-best month of readership figures since I began this blog. I also picked up more followers – in fact my total is now almost 30% bigger than it was in December 2018!
I have written before about the ‘waterfall’ effect of good marketing, and the above is a great example of this: More opportunities to talk about your business leads to more interest in your other marketing, which leads to more ‘fans’ that want to learn more. Additionally, people have learned something more about me as a business owner. My Voice is a give-away to my background. Despite spending over 30 years in North America, I never added to my birth dialect, so now I get lots of comments along the lines of: “I never knew you were English!”
This not only shows interest as me as a marketing expert, it also highlights interest in me as an authentic person – something that this blog has constantly highlighted as a ‘must do’ for any small business looking to grow.
Here is the direct link to the Podcast, so enjoy 25 minutes of marketing tips, and I do recommend you listen to some more interviews on the website for great tips on how to expand your digital footprint, turn more prospects in customers and make those customers evangelists for your business to others.
Of course, you can also start searching for opportunities to speak on behalf of your own specialty and business, creating your own waterfall effect of interest, growing both your name and your business!