A recent LinkedIn article asked: ‘Are you thinking of starting a blog? Don’t!’ Why? Because there are so many online today, it’s going to be almost impossible to make any kind of mark. How many? The figures are truly mind-blowing. According to Website Designer, The U.S. alone has over 30 million bloggers in 2018, which captures almost 30 percent of the market. To give some perspective, the next biggest blogging country is the UK with 7 percent of the world’s bloggers. That means there are over 60 Million blogs now online from the rest of the World! Why are they still popular?
People blog about their passions: Pets, clothes, movie gossip, and recipes. Their popularity is due to the passion of the writer, not for the genre they are written about. If you are blogging about your business, your customers, your community, and ensure that your passion for your subject comes out, your readership that have been looking for the information you give out specifically, will continue to read your words, because of the feelings they are written with. If you are excited about an idea, you really want to find others that share your passion. Be that writer.
Look at the amount of Fortune 500 companies, high street mega-chains, and Big Box retailers that have blogs on their websites. From a business point of view, everyone is doing it, so therefore it must show value to companies that have ‘bean counters’ for every single cent moving through the company. I wonder if these accounting geniuses have worked out that it is the passion that works and not so much the items headlined for sales? According to this research, business owners see a 126 percent increase in lead generation if they blog about their industry.
But are there still guidelines to follow among this written-word universe out there? There are, so if your passion requires some guidelines, consider these 2018 blogging facts:
The average blog post length is 1,050 words, and the average word count of top ranked content in Google is between 1,140-1285 words. Longer, in-depth blog posts generate 9x more leads than short ones however, the median average time spent reading an article is 37 seconds, so make that first paragraph count – especially as the average blog post takes 3 hours 16 minutes to write! Did you know that Blog titles with 6-13 words get the most consistent amount of traffic and hits?
However, your blogging work is never a waste of time. Consider that Marketers who prioritize blogging efforts are 13x more likely to see positive ROI, and Companies that publish 16+ blog posts per month get nearly 3.5x more traffic than those that publish 0-4 monthly.
It is usually the planning of posts that many writers don’t fashion into their blogging, and having no forward plan about what they are writing means they will soon drop out of regular posting. The majority of these blogs haven’t had a post in the last three months, many in the last six, and almost 20% in the year immediately following their last post. If you are looking forward to a post as a reader, you will soon lose interest if you haven’t seen a post in a few months. I wonder how many posts start off with: “I know that it has been a while since my last post…” Too late – your readership have moved on.
Blogging will always have a future but remember that it isn’t your content as much as the feelings that it is written with. It is the writing that brings people back, sets you apart from others, both in your niche, and the Blogosphere as a whole. It isn’t the act of blogging that is at question, only your passion, content and frequency. Make your feelings ‘long’, and tour Wordsmith skills ‘short’. Use the above 2018 facts to fashion your posts for 2019, and post at least once per week. To completely disagree with LinkedIn – ‘DO!’