So let’s put all of these ideas into action! I have been writing for a little over a year on growing your business utilizing Internet Marketing, but it has all been somewhat theoretical until now. An opportunity came my way this past week that allows me to put all of these plans into action, so for Year Two, I shall concentrate on one project, and share with this blog all that goes on, on an ongoing basis. If you think that your business is tough to market for, then please check out ‘Walter’, and let me know if your problems can be helped.
I visited a local tailor last week. I have lost a fair bit of weight over the last couple of years, and decided to change my current wardrobe, rather than buy more. My wife was shocked, but I was serious: “By resizing all of the suits that I have, and donating what I don’t wear, I can gain wardrobe space, help someone out, and look good. Plus, I will never have to buy any more clothes ever again.” I have used Walter before, but it hasn’t been for a while, and while I don’t have the kind if money that he wants to do this job, I can pay him on an ongoing basis for two months, and build him a website, and try to get him more customers by getting him online as payment in kind.
Why? Because he is a talented artisan that will save me money. His work has been great for me before this. He needs more business, but doesn’t know how to get it. I can help someone, while he helps me. Perhaps this rings a bell with you, but he knows nothing about online business, doesn’t have a computer, still has a phone with a rotary dial, and depends on a sandwich board outside if his store – that is hidden away inside an inside mall. He’s like a great secret that I can help by spreading the word.
He also is in a sunset industry – one that has been taken over by quick fix stalls in the mall, and anonymous back room workers. No-one appears to appreciate his talents as a renewer, alterer, and tailor. My first suit is 20 years old, but hasn’t been worn very much over the last ten – you could say that it’s new. It was also expensive at the time, and wasn’t ‘off the rack’. In my first fitting, he has dropped it by 2 sizes, and I know have a waist, and pants that hang naturally on top of my shoes, not from my hips. I can find my waist, and I have a shape to me, now!
Today is my first sit down with him, where I explain about internet marketing, and how his business can grow. I’ll see how he reacts. Look out for the Walter the tailor website
Had enough of the never-ending ‘Hottest new ways to manage your Business’ advice that floods your inbox? While it’s true that the Internet, and the reach that it offers everyone, has been like a bomb under the desk of every business owner (no matter it’s size.), don’t fall into the trap of believing that everything that all businesses ever did to make their day-to-day work prior to 1985 no longer apply. If you have moved away from certain ‘old school’ management techniques, in favour of letting the ‘net do it, you may well be missing opportunities that your business rely on. After all, centuries of business practice won’t be completely swept away in less than a generation.
If the future of work depends on speed and nimbleness, there are certain paradigms that are required to help these systems work correctly. Keeping these paradigms in mind will oil the wheels of your business, keep it on the tracks, keep it steaming along, guided by its proactive marketing, taking the fuel it needs from its sales funnel, and everyone enjoying the trip of Customer Service.
Take all you can from new media, better processes in warehousing and industrial practices, and the untimed working period, but don’t throw out everything you used to do in order to maximize your businesses’ future. After all, everything old becomes new again, and you may well be better served to use systems you already have in place, rather than blowing everything up in an attempt to be modern. Sometimes, things need to be overhauled, occasionally, they need to be helped along, but if your systems are working, then why change it?
Reporting has gone the way of the Dodo in many companies. This is due to telecommuting, ever changing corporate roles, and other symptoms of the wired world. Just because many employees and contractors are working remotely, it is important for them, and you, to ascertain their goals, and how close they are to getting them. Even if – in the case of a remote sales force – you can access software that shows where they are, and what they are doing at any time you choose, the opportunity to talk to them on an ongoing basis – even if it’s only seasonally – to sit with them face-to-face and ask how business is will always impress on them that you are listening. If you have hired the right person to work for you, and you have given them goals, a fast, regular and ongoing conversation about how close everyone is will help you keep a tab on your businesses’ everyday operation, and teach you some new tricks that these talented people have found. It will also cut down on your workload.
With everyone’s reliance on AI to complete tasks, how hard is it to e-mail you and let you know what is close to completion, only half-way there, or behind schedule. It doesn’t have to be every Friday afternoon, but if your business runs on a tight schedule, you have to have some way of knowing how that schedule is going. Talented employees can be entrepreneurial and excited by taking control over their area. This is a great way to expand the business, but it could also slow up projects that have a Critical Path-type of operating history. Keeping them on their own schedules, as well as encouraging them to do what they have to in order to move the project forward, allows for the best of both worlds.
By moulding your existing practices that work, and changing those that can be managed better, you can have the best of both worlds in your business, but don’t throw out the rules that have managed businesses for centuries, just because it’s not ‘modern’.