Planning now makes for Happier Holidays
So, the School year has started and we are heading toward the Winter season. The holidays are busy enough for everyone without having Business deadlines to conquer as well. Over this long weekend, it’s good to take a step back, and do some planning about your marketing, and when you can achieve what you need to. If your business is a winter based one, the US Thanksgiving marks the start of ‘The Holidays’ that, nowadays, last until Easter. Plan now on what you need to prepare, and when it needs to go out. A simple spreadsheet will help you avoid stress and achieve the next level of success. By creating a solid Editorial Calendar, you can:
- Avoid last minute rushes to get the right information published.
- Save time and increase your preparation.
- Stay ahead of the competition by setting trends, not reacting to other’s trends.
- Prevent writer’s block because you know what your plan of attack will be each week and day.
Creating an Editorial Calendar focused on the holidays is easy. Here’s how!
First, what are your customers celebrating, and when? Then match your business specials to these celebrations, and think about what they will need to do to prepare for each. Finally, write lists to reflect these. As a reminder, this is what is coming up:
- Black Friday
- Cyber Monday
- Pearl Harbor Remembrance Day
- Free Shipping Day
- Winter Solstice
- Boxing Day
- New Year’s Eve
- New Year’s Day
- College Football Games
- Martin Luther King Day (US)
- Valentine’s Day
Now the fun part: Can you brainstorm relevant, timely themes for your articles, social media posts, promotions? How will each segment of your customer load celebrate throughout this time, and what can you do to help them? Start four weeks out from each special day, and think of a large theme for each week. A Retail operation may want to highlight:
Week 1: What gifts do you need?
Week 2: Deals coming up, and how your business can help.
Week 3: Can we help with any other tasks you need to do.
Week 4: How to Relax and enjoy.
Next, brainstorm subtopics that you can publish two or three days of each of the four weeks by narrowing the week’s categorical themes down to individual components.
Finally, set a submission deadline for each article and then block off dedicated time in your schedule to outline, write, edit/proofread, and submit and remember to give yourself enough time for the post to resonate with your customers. Once published, share it wherever you can.
By thinking as your customer does, and giving yourself time to write, edit, and publish each idea, you are not only streamlining a possibly stressful time for your customers, you are doing it for you and your business, too.