I have a wonderful surprise for you: My voice!
I recently guested on Andy Curry’s Podcast: “Crazy, Cheap Marketing: Innovative Marketing Tactics For Instant Growth.” and spoke about small business digital marketing including, social media marketing, blogging, community outreach and customer retention.
Andy’s approach to marketing a ‘neighborhood business’ was forged by running his own Hardware store for over 30 years. He offers in- the- trenches, first-hand knowledge of the pitfalls of marketing and the best use of advertising dollars for all businesses.
A few years ago, he started sharing this knowledge online via a web blog, a matching podcast and, more recently, books. He invites marketers, educators, business owners and other specialists to speak about different aspects of marketing that any entrepreneur can do to promote their business better, most of which are ‘crazy cheap’. I heartily recommend signing up for his podcasts and newsletters for free, and gain some expert knowledge on your business’ growth.
Although the main topic of our conversation was about Business blogging, a couple of other points of interest that have come up since the interview’s publication: I had the opportunity to ‘plug’ this blog, and had a link added to the website itself. The result has been the third-best month of readership figures since I began this blog. I also picked up more followers – in fact my total is now almost 30% bigger than it was in December 2018!
I have written before about the ‘waterfall’ effect of good marketing, and the above is a great example of this: More opportunities to talk about your business leads to more interest in your other marketing, which leads to more ‘fans’ that want to learn more. Additionally, people have learned something more about me as a business owner. My Voice is a give-away to my background. Despite spending over 30 years in North America, I never added to my birth dialect, so now I get lots of comments along the lines of: “I never knew you were English!”
This not only shows interest as me as a marketing expert, it also highlights interest in me as an authentic person – something that this blog has constantly highlighted as a ‘must do’ for any small business looking to grow.
Here is the direct link to the Podcast, so enjoy 25 minutes of marketing tips, and I do recommend you listen to some more interviews on the website for great tips on how to expand your digital footprint, turn more prospects in customers and make those customers evangelists for your business to others.
Of course, you can also start searching for opportunities to speak on behalf of your own specialty and business, creating your own waterfall effect of interest, growing both your name and your business!
|Earlier this year, I offered “6 tips for the perfect blog post“. However, there will be times when – despite the hints of lay out and content given in this post – you won’t know what to write. Everyone goes through it, despite your best efforts, the dreaded ‘writer’s block’ hits you and you can’t think of a single topic for your business blog. Here’s a list of ideas to fall back on.
Customer success stories.
Has someone told you how your good or service has made a positive impact on them or their life? Write about it to help others.
You are part of an industry, so what have you discovered lately about that industry. Search for already printed bulletins from larger suppliers, or economic circles, and describe how it could affect your future. Don’t forget to thank the original writer and give them a link.
Are you planning an upgrade, or a new product? Tell everyone about it as a ‘sneak preview’.
Upcoming small business events.
Even if it’s just a Sale, write about it. In fact, if someone else is reaching out, share the news and look like a supporter to your community.
You can generate real customer comments about the industry in general. It could be useful for your prospects, and makes you look as if you care about customers and their observations to others.
Educate Your Customers.
Do your prospects truly understand how your product should be used or enjoyed? Take the opportunity to educate them, without selling them. This kind of free instruction places you as an expert, and someone that goes the extra mile for your prospects.
Is the World of prospects going to change because of something that is happening in your industry? Perhaps you can see the ‘Big Picture’, and help them to look ahead?
Spread the word about the world at large as it is affected by your product. Business tools, for instance, can relate to automation in the office, or freeing up employees’ time. Stepping away from your own product occasionally to look at the world at large reminds your prospects to do the same.
What are the nuts and bolts of your business, your product, why you are here? Explain in detail how it comes together, and where it is from. The logic behind your businesses’ process will show what you do from a different angle.
Even with all of the writing you are doing on an ongoing basis, we all face a blank wall sometimes. Use one or more of these ideas to enliven your Businesses’ story, and get the word out to your prospects from a different angle.
Try them out and let me know your Successes !