|While small businesses have to be budget conscious, and always ready to work on the infamous, shoe-string, your overall Marketing plan shouldn’t be part of your fat trimming. You need as many avenues as possible open to your customers and prospects, no matter where you are. Even if you can no longer afford tea bags for the 3.00 pm Friday brainstorming meeting, you really should still be ‘out in the world’ somehow, making sure that as many people see you. After all, they don’t know what size of concern you are – unless you are using small as a selling point.
You can always cut back your avenue expenditure, but where to start? Taking a little bite of each marketplace may be the way to go, but don’t be tempted to entirely dump, or shelve plans for, an entire avenue. Let’s look at Mobile marketing. It is tempting to ask: “Do we need this at all?” Well, if you are a business with an open door, yes you do. Prospects are walking past your open door, and they have they’re mobile devices standing ready, if not actually working. These Mobile prospects also love sharing their opinions on various businesses that they visit. Why would you run the risk of having a positive response available for the world to see, to be added to another site, like Yelp?
Get ready for the future – soon it will be 2015, and mobile isn’t just here to stay, it’s going to expand into areas that we have no idea of, yet. Why wouldn’t you take advantage of this? Here are four reasons why Mobile Marketing works.
Your Business is Online or Software-Oriented
You are going to need to have your mobile strategy ready before you open your doors. Hundreds of Thousands of businesses in these fields don’t – make sure you steal a march on your competition in as many areas as possible. Go mobile, and show off what you can do to savvy buyers right now.
User Interaction IS Your Customer’s Experience
You have the opportunity to show prospects EXACTLY what you have in the same arena that they access their social, gaming, and favourite applications. You can ensure that your Interaction is every bit as clear, simple, and effective as all of these. The User experience is paramount on Mobile devices, so get your interaction into the same field as the big boys, and get those visitors through your door.
Your Business can become a Data Hub
Every business that is looking to spread their marketing will look at Mobile. You will be in the position to offer businesses just like yours results of the Data that your API has collected. You will suddenly become an expert in your field to other start ups, and other companies within your area of excellence. That’s Power!
You can raise funds for your favorite mission online
As more and more people move away from desktop computers and lap-tops for their major daily online time , and no matter what your business is, you can expect people to get ready to give money based on emotional impulses through their mobile devices to missions that match yours. If you are supporting a major, suddenly fashionable, cause – remember the Ice Bucket challenge – people can access it through your working site, while they are ‘on the go’. This will give them an incredibly positive view of your business, and a reason to come back and visit you for a sale.
Mobile is only the tip of the iceberg. If wearable technology sounds like Science Fiction, and more and more apps. are being loaded into automobiles, while these cars drive themselves, the entire world is ‘going mobile’ Whatever you learn about this kind of promotions now will get you ready for the next step, as well as pay dividends in the short term.
In our last post, we showed five pointers to a better website, optimized to the local community where your prospects and customers are. They were simple ideas all aimed at making your businesses’ website easily found, organised, and optimized.
For those of you looking for deeper, more advanced level optimisation techniques, either check these out, or get your webmaster to do so, and ensure that your businesses’ window to the community is firing on all cylinders:
- Tempting Title Tags
Your best URL is one that explains exactly what your business is, but Title Tags are the best way to give your prospects a complete sentence on what that page of your website is all about. They also mirror your anchor text as it will appear in linked text, so think about what you do, and where, then make sure your title tags reflect this. You have a maximum of 70 words, so you have ample opportunity to add two or three: Hardware Store in Central Chicago, for instance, directs those that need your service to the top of their search results.
- Let the People Speak
Make your site accessible to those that want to contact you. Not just E-mail, and perhaps a chat box, but if you write a blog, ensure that those that want to reply to it, can. Customers are impressed when businesses’ talk back to them, we have all heard of the positive comments a “real person actually spoke to me” comment shows. Ensure you start from day one doing this.
- Grow your Networks
Ensure you are becoming part of growing communities online, so that those that appear on your various social streams grow in terms of size. Starting with the geographic community you are selling in or to, and the various sub-sets of communities that may shop with you, grow to larger scale Professional Organisations, Industry leaders, larger industry partners, vendors, and customer support groups. Everyone on your social feed should reflect your business as part of a trustworthy, bigger whole.
- Just Picture it.
Photographs, graphics, maps are all very good, because, of course ‘a picture is worth a thousand words’.
If you can find a reason to place a pictorial, rather than words, do it – but make sure everything looks good: Sharp pictures, bright colours, and exact matches. Check out the business sites you like, and study the pictures they use. They explain, and illustrate a point, but they look professional.
- Goldilocks Optimisation
If you try to seed your site with too many keywords, if everything is pointed toward the sale, search engines will smell this, and start marking you down. Be clear, point prospects to your services, but don’t oversell. Be a real person first, someone that prospects will find interesting, and ensure that anyone that bumps into you online gets the point, but don’t hit them over the head with it: be a person, be an expert, and be real.
Not too much of a salesman, not overly shy, but be Goldilocks: Just Right.