What Time of Day do you Engage?


Of course, everyone involved in online marketing now know that any successful ongoing campaign includes a heavy Social engagement quotient. However, content isn’t the only consideration to keep in mind. Timing is almost equally as important. In cementing your existing circle of friends and ensuring the largest amount of prospects possible also get your message, knowing when to post can be as important as your message.

Imagine leaving the office block where you may work, looking to stand on the street directly outside your front door, and giving away flyers. Not so long ago, this was the major avenue to get new interest in your special offers. Nowadays, we don’t see it too often, because Social media has transplanted the ‘face-to-face’ direct marketing that a flyer giveaway (for instance) achieved.

If you decided to offer a flyer giveaway, when would you do it? At 8.30 a.m. during the rush? How about 4.30 p.m.? No – while there are definitely people around and a busy time of day, no-one would be interested in grabbing a flyer from you when they are thinking of other things: Either the day’s work to come, or what needs to be dine at home that evening. You would choose lunchtime. It’s a very busy time, and people would be more interested in getting new information. The same is true with your online marketing. When is the busiest time of day, and when will people be more open to hearing your offers?

Thanks t the amount of data available, now, from online social sites, you can find these times. They differ from each other, but – when put together – they are a fascinating look at people’s habits, and when you can get to the majority of them.


This platform enjoys the most traffic for shares, when the workday requires a break. For clicks and shares locally 1.00 p.m., and 3.00 p.m. Engagement rates are also almost 20 percent higher on Thursdays and Fridays, so afternoons toward th end of the work week will get you the most possible engagement.


Obviously, the engagement on this platform is much shorter than others. The time it takes to read, share, reply, or tweet takes a lot less time than other online social activities. With Twitter, think about what you are posting, and if it be accessed and understood quickly. However, weekends are still busier by over 30 percent than weekdays and Mondays to Fridays see more lunchtime traffic (Local times for each time zone, obviously.) than others. The best possible online visibility times here can be almost 20 minutes, so imagine how many people you can reach with the right information.


Strangely, this platform is busiest on weekday mornings than at any other time. Does your business offer anything to people that engage with others during these hours? In fact, midweek mornings are busier than any other times, so 9.00 a.m. Wednesday is the best time to be on here.


This Business to Business platform shows a different demographic: Just before and after the regular working day are the best times to unveil new content. Perhaps business owners and marketers are checking for the new trends and offers just before and after the working day? Aim for 7.00 a.m.  and 5.00pm to 6.00pm are the best times to connect, however, make sure your content matches what people are looking for.

Of course, in all cases, you have to give your different audiences what they want. With the same message being delivered with different marketing ideas, you need to be fast, creative, and aware of the time of day that your audience is waiting for you. Perhaps it is time to investigate the value of an online posting and scheduling service – especially if you are aiming at a particular geographic area remote form yours – such as a franchising service looking to open new markets.

Of course, you also need to know if there are better times suited for your specific audience. When do they reply to you, share, and retweet? Your own analytics matter just as much as the general timelines for these social platforms and others. This is meant as a guideline only, but should give you the opportunity to correctly plan your marketing and branding efforts.

10 SEO techniques for Local Businesses – Part 1

SEO logoEven if you are a small business, trying to connect to a smaller, local community, SEO not only still matters, it is imperative that you maximize the way that your site is seen by prospects. In larger arena’s, industry leaders pay a lot for full time marketing departments and outside agencies to ensure that their message is heard above the clutter, and rank as best as possible. Is this required in a smaller, more local marketplace? Yes – in fact it’s even more important.

Start-ups and those companies that don’t either have a handle on web marketing, or don’t have the funds to do so, are more likely to let these things slip, and find they have a harder job catching up to the rest of the marketplace later on. Other local businesses are part of multi-national concerns that rely on centralised web marketing launching their sites to huge visitorship figures, leveraging all stores in the chain’s visits to larger figures for all.

If you are looking at a website for your small, local company, or trying to find out how to make your site more successful, use the Search Engine Optimisation ideas that not only the larger companies do, but are easy to do for more local communities:

1. Get yourself on Local Business Listings

One of the most basic steps toward effective SEO is creating accurate business pages on major search engines. From Google to Yahoo, each platform should list correct contact information, pictures, maps, and a Call To Action to grab people’s attentions. There are also many directories based around your city, area, State or Province that you can find with searches. If they are free, get on them.

2. Keep your Content Fresh

To ‘engage’ prospects and customers is part of the entire SEO story: Attach a blog page for your site, and connect the site to all Social Media. This is an integral part of their strategy for gaining better ratings, and increases visibility on search engines. Make sure your content is always updated, and be a friend – not sale-oriented – on social media. You are here to be you, not your business.

3. Look after your Links

You must link your site to others, but not all links are equal. Focusing on quality, make your website easily accessible from outside sources, and share links through social media and in all company email to build out your networks.

4. Remain Active with Your Audience

Post, link, like, follow,  snap, share and do anything you can to link yourself to local experts, heroes, and other businesses. Make it a daily job to check in on your networks, and grow your audience out with out of area specialists that can lead you to more and more links. If they are trustworthy, and have something in common with your business, these are great links to get and share with others.

5. Details, Details, Details: Web Pages

Be clear in your web page layout. What is each page about? Describe it, show it, and add collateral such as pictures and graphics to illustrate your point. Don’t confuse visitors. Can you give more details? Do so: Company history, your history, opening hours, all of your contact details. Ensure they are correct, readable, and in the right place. Categorize your details on the pages where they need to be.

These five tips will help you get your website in order, in public, and in view. We will address some other advanced, but easy ‘must do’s’ in a future post, to offer even more tips to add to these. Get into the habit of doing these tasks daily to get you started in local SEO.

What did you do this Summer, and can it help you now?

beach_in_summerSo, summer is over, and we are back to the busiest months of the business year. Do you feel rested? Are you ready to face the challenges to come? Here are five points that a lot of effective business leaders spend time doing during the warm, slower months to ensure they are ready to go. If you haven’t had the opportunity to perform these tasks, perhaps there is time for you to start them before things get really busy:

1) Inspire Yourself. Are you still following the same online experts? Reading the same blogs? Everyone has their favourites, or gurus, but change things up occasionally. Perform a couple of Google searches to see who else is out there that you aren’t following, or a different business subject, and see if these newer experts can inspire you.

2) Get ready for next year now: You are about to get busy, so being proactive about changes you want to see completed by 2016, had better be approached now. If you have projects to complete this year, make up an action plan, and see if they can be completed in 30 days. Three of these take you into Christmas (What?), so get started on these tasks to clear the decks.

3) Sort out your contacts: Who have you added to a contact list this year, and are you learning more about them? Sometimes we make so many contacts over the course of a year, we never get the opportunity to see where those relationships go if we deepen them. Cut the dead wood, meet some new people, and learn more about your contacts that ‘make the cut’.

4) Try something new: When you are busy with the day-to-day, and running your usual routines, you don’t have time to try something different. Have you read or heard about something you want to try? Make a brief steps list on how to implement these – and do it! No prevaricating. Your window to add different routines are closing.

5) Look after yourself: Most Summers you get out and do something different; walking, Yoga, less phone calls, gardening. How can you still give yourself these mini-breaks over the winter? The weather may be against you, but I know someone that takes a turn around a shopping mall, when the weather is too bad to walk around the park. Giving yourself the opportunity to blow some stress off will give you a much more relaxed busy season.

These are simple things to implement, but they become more successful if they are part of a plan in May or June. However, you can start them in September at least from a planning point of view. Enjoy your Winter, and inject into it some of what you did this Summer.

How to Successfully Publish Online

WritingAlthough we always tell you that ‘Content is King’, nothing trumps the story that you tell, the information that you share, and how you showcase your expert status, a recent ‘Linked In’ publishing survey shows some very interesting facts about what people like to read.

Think about how many blog posts and articles are published on Linked In, the business-based social media site. Of course, we are following a lot of writers here, as part of our online branding exercises, and the amount of published work is truly enormous: Think of how many people you are following, and groups you belong to, and how many articles are you notified of daily? Now multiply that by a factor of twenty for writers and publishers such as us – not including the articles we ourselves are adding to the number.

Any kind of survey based on the amount of written and published work that this site emanates is worth looking at, after all these are great business writers with a lot of fans, right? Well a recent survey on thirty thousand ‘liked’ articles on Linked In show some very interesting trends that you would be good to run your next article through. If they do well on such a widely read and respected community such as this, these points will obviously add to the impact of your posts on other sites, too – including your own.

Your title should contain 40 – 49 characters, and you should include 8 images. Those articles with this number of images in them are shared almost three times more than those with less. Don’t rely on video-pictures produce more shares, and the optimal amount of Headings you should use is five. Also, don’t rely on a question in your title – they perform worse than straight statement headings.

Your article length should be between 1900 and 2000 words, and you should remain neutral: Just report the facts, don’t come down on one side of an argument – let the reader read what they need to. These two points together guarantee you over 100% more views than any other article length, and by staying neutral you have almost a 75% chance of more shares.

Don’t get too technical, because the most shared articles are easily read: in fact you just need to be eleven years old to understand the best shared posts – and also, you need to be liked. Simply put, the more likes you have, the more your article will be shared by others. Finally, publish on a Thursday. More posts are read from Thursday through Sunday than any other combination of days of the week, and this is consistently proven.

Not only trying to match these facts and figures, but testing your favourite writers’ articles through these filters probably shows the same things: Successful posts ‘look’ and ‘feel’ a certain way to readers, before they even start reading them. It’s time to ensure that yours fall into this category, too – and these points prove what you need to do!

Content Marketing lessons from ‘The Big Boys’

BrandsThe amazing growth of blog site aggregators such as Digg over the last few years have given us some incredibly valuable figures on what actually makes a successful post. These sites have average daily site visits measured in the tens of Millions to a variety of content, and these figures can be mined to show the current state of the Blogosphere, and what is being not only looked at, but studied and shared by readers across the Globe. By asking questions of those that produce content on their own sites, and always seem to appear on these aggregator sites, we can find out not only what works now, but also the road taken to get this far.

Here are some of the most popular answers we have received from our questions:

1. Try, try again, and re-brand your posts.

Just like any other business, you have to ‘use your elbows’ and find yourself space online. Publishers like you to have a strong track record of successful posting and sharing, and they will trust these tried and trusted writers, rather than a newbie with a good one-off idea. The bad news, here, is that you have to persist and keep on persisting to create your own space with Publishers. A more positive way of thinking of it is that this job is getting easier with every post you write.

Why, because every completed post adds to your online Resume, so this year will be easier than last year to be heard. Remember that every writer started with their first post, it’s just that the online stars have continued to write, edit, and market, until their posts are shared as a matter of course.

A great way to do this is to maximize your exposure with different headlines. Your headline is the reason that people are reading you. Sure, the graphic you chose to accompany your piece helps, but your headline is the open door that people will walk through, if they like what they see. So, who are you talking to, what do they want to hear, how can you help them, and how can put that in multiple headlines? Sometimes over 20 headlines can be use with the same post to ensure that you are reaching as many readers as possible. Try and knock it out of the park with every headline, and then re-write them for multiple audiences.

2. Large Listicles, and proper testing

Buzzfeed features large list articles and picture collections known as ‘Listicles’. An example, that we have all seen all over the ‘net is. “100 Tips to Make Your business grow”.

Break this down: Here is a subject that you can use. It has so much information promised, that you should be able to use at least some of it. A list promises lots of one-line information that you can access without too much work. In other words, you won’t be here long, and you will end the exercise with new, fresh information. Finally, the subject matter is vague enough to help everyone, from the one-man tailor business around the corner, to the Marketing Manager of a Multi-National company.

Now, you have to test it. Think of a popularity contest, and there can only be one winner. Take your best five headlines, and re-word, re-work, and re-publish them, until you get a clear winner. In the past, I have let a headline ‘go’, because I felt it was the best I could do. Within a week, I had re-written them ,and re-published them, and the difference in Analytics was three- or four-fold. This may not mean much if your post gets ten views, but if you get it on a huge aggregator site that receives 10,000 views, then the total is eye-popping. Look at online tools to help you with Headline Testing – there are a few out there.

3. Stack images, and make your article shareable.

If a picture or graphic works, how do multiple pictures work? Think of infographics. They are extremely popular, because – just as I wrote above – they promise more of what the reader likes: Information in a fast, easy format that is good to look at. One of the most popular posts of 2014 on Buzzworthy  with ‘stacking images’ has been shared over 15 Million times! How’s that for an engaged audience?

This also shows the power of re-sharing. How many times have you seen a shared item on Twitter , for instance, that has been re-tweeted, and is just a collection or list of pictures? It promises something that can be done quickly, and the reader will learn something from it. Don’t forget – of course – to add a share button, or CTA.

These are just some of the writing, testing and sharing possibilities open to you. They work, because those writers already streets ahead of you are doing them. It’s time to add these ideas to your writing, so that you can become one of ‘the Big Boys.’

The Value of online, off-topic, Communities.

Crowd Of PeopleSo we’ve all read a million articles about social media marketing, but can you build a brand online? Better yet, should you build a brand online, and why is branding more important than marketing?

Marketing is great, but if no one likes what you have to offer, then your marketing efforts are worthless! Building an identity for a product, service, or content, and instilling a recurring image in prospects will pay off in multiple ways. To show this more clearly, here’s an example of building the brand online, rather than just promoting it.

A gaming company wanted to spread the word about their brand, and realized that their customer base was always online. While your prospects may not be there at present, they are there for some reason, so the following Case Study still applies.

Our gaming company started its own community on Google +. If most prospects are online anyway, keywords that they use will attract these consumers that want to keep up with new products, gossip, graphics, etc. Don’t think that your prospects aren’t like gamers. Look at the success of the social site Instagram. People like looking at pictures and information of what they like. By starting an online community, it is your choice what to add to it, but you know that you will attract those that enjoy the subject (Which should be your Unique Sales Proposal), and you can find out more about them from their own profiles and posting history. Facebook and Linked In also offer the same opportunity, but – of course – they come to the industry with different viewpoints: Either fun, or professional.

Your own brand, your online communities are, and should be, named differently but your plan should be to make both names recognizable to those that will become members of that community. You do not want to link the two names, but you do want to place the idea that the moderator of these communities may be a brand name, but it is also a fan of the product, or service, and its power. Even if your brand name isn’t well known, yet, you want to place these ideas into the experience of your prospects.

You are going to share information with your communities, but not sell your brand. To become trustworthy, the last thing anyone wants is to be sold to. There is nothing wrong with accepting some of your competition into the community, in fact you can learn from them, if they do. You are there to listen to your communities, what they feel, and what they want.

Be the Writer you want, by Thinking like a Publisher

tired authorWhile we often say that sharing your blog posts is vital to maximizing spreading your message, we now have access to figures that prove this in the most bald-faced way. People like to learn, and the invention if the 500 word+ bulletin, leads to more people reading these posts. In turn, this has led to Blog Aggregators that collect the most popular posts around, and repeat them on their site. In a virtually exponential way that almost defies logic, some of these aggregators have grown their own sites to unbelievable levels of support that, in turn, prove to everyone that wants to be published that theirs are the sites to go to.

How incredible are these figures? Well, some if these repeated content sites now have readership figures that outdo newspaper print figures.  The world has definitely changed, and sites like Buzzfeed received almost 155 Million unique visits and over 100 Million in the USA alone in one month earlier this year. Not only do these figures beat every newspaper figure in the world, they also beat other online aggregators that are way more famous.

Everyone now has the ability to be a publisher, and imagine what these readership figures can do for your written content! But, how do you get your posts on these sites? You must market your content like a Publisher, not a writer. You must think like the people that have the opportunity to re-post your content, and the links that go with it.

Firstly, follow the tips that everyone recommends you make: the headline, the prose style, the use of pictures, grammar and verbs – all of these may take some time to master, but they are the launching pad for your posts. Without them you won’t get published anywhere.

Secondly, bear in mind that you must have a body of work. Just like writers of all stripes, those that can be relied upon to come up with their style of unique, readable copy will always be first in line. You need to have a writing history behind you, before you can start being ‘an expert’. Luckily, the more you write, the closer you are coming to that elite level. Every publisher will want to know what else you have written, and where it has been published, so stick to it, and keep going. Practice on Social media for the right headline, the right picture, the correct length, and watch how your visit figures change.

Remember that the only true ‘warriors’ of writing are those that keep on going, no matter what. Even sites like Buzzfeed will tell you that under half of their posts reach 10,000 views. Even if that figure is unheard of for you, it gives you a target to aim for. By the way, only 0.3% of total posts reach over 1 Million, so there is definitely an elite level, here.

Next, find out who these writers are, and follow them in Social media. Read everything they write, and try to break down their posts to find out what it is about their writing that makes them so readable: Similar detective work on the publishers that publish their work will how who they like to publish and what style and subject matter they like. You can find these large-scale aggregators in all business areas, so a lot of digging will need to be done. Thankfully, of course, they will be easy to find – they all be on top of Google searches!

So, think like a publisher, do the right thing, and become a most readable writer – it will make you the expert that everyone wants to follow.


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